Marston Innovation - Web site services and Web Site Management

I’m going to be talking about logo design for small businesses and independent professional and my review on a service I’ve used for logo creation.


Branding and marketing is without saying one of the biggest factors in marketing and exposure today. You need a logo that people will recognize and learn to remember, preferably one that is clean and to the point and at the very least conveys the theme of you business.



When working with my clients, many of them ask for logo design services and I point them to the best services I’ve experiences so far at a place called The Logo Company. After doing a lot of research for my own needs and looking at various companies to provide it, The Logo Company proved to have a streamlined workflow, very affordable price and extremely high quality work.


They were also voted “Best in Test” by Wired Magazine. I chose to go with their “Logo Design PLUS Full Business Stationery Design” package for $175.


I had a great experience with them and had a very easy time working with them to create a logo I was pleased with. It was simple as filling out the information form and going from there. Once I sent them that information via their website, a rep/designer by the named of Steve responded quickly. Luckily in my situation I already know a lot of what I wanted in the design but just didn’t have the time nor Adobe Illustrator skills to create it at the time. I sent a rough sketch of my ideas to steve and within a few days had a rough draft for my review.


All communication was simple and took place via e-mail. He gave me around 8 drafts to choose from at first. I had the choice to pick different design traits to consolidate into one or choose one design ad refine its characteristics to my liking. Through more email, we refined my design until I was satisfied.


After the logo was done I had an entire stationary package created around it including business card, envelope and stationary design. They gave me 4 drafts to initially choose from and I chose one to make a few small refinements to. Once that was done I was emailed a compressed document with my logo, business card, envelope and stationary designs in various formats and sizes. Also included was the master .ai and .esp file so that I could work with it myself. The entire process only took about a week and a half, though that was because I wanted many revisions done which they were happy to do. I suppose if you don’t need that many revisions done you could have it finalized in a few days.


I am highly impressed with the quality of the finished designs, the service and the speed in which they worked and would definitely recommend them to any entrepreneur or small business looking to affordably create a logo or business identity.

Currently I’m working on a new service. This will be aimed at the smaller volume websites and businesses that need to showcase their services/products via a website on a budget. Those that don’t need a completely customized website but something nice and that will work for what they need to do. I’m creating a series of clean, usable website templates that will be available for between €399 and €599 each and accomodate up to 10 pages.

This means quick turn-around and setup times as the templates will have already been complete. Unlike many of the “template” based websites out there, these templates will be 100% Marston Innovation originals and you can rest assured that thousands of other websites on the internet aren’t going to have the exact same website as yours.

This is planned to be launched within the next month or two so we have some time to get more templates complete. If this is of interest to you and you would like to look at a few of the already completed templates, please contact me.

As a sign of growth within the internet, NetRatings stated that search across the 3 major search engines: Google, Yahoo! and MSN rose 55% in the last year!

“The growth of search and the role of search in usage of the Internet has been astounding,” said Ken Cassar, senior director of analytics at Nielsen//NetRatings. “When you look at search penetration, it’s near 80 percent. The number of searches each person generates, it’s high. It would be intuitive to say the numbers can’t get any bigger than they are, but they’ve continued nonetheless.”

If you think that Search Engine Web Marketing isn’t valuable to you and your business, you might want to reconsider.

“Fifty-five percent of small-business owners plan for strong sales leading up to February 14, and 71 percent anticipate healthy online sales. Businesses are implementing online sales and marketing plans to ensure success.”

If your small business can capitolize, try to see how you can take advantage of this data. Feel free to get in contact if you need consulting.