Marston Innovation - Web site services and Web Site Management

“Online product offerings require solid visual design to close the deal for many shoppers according to a report released by interactive marketing solutions firm Questus.

Critical to making a decision to purchase goods on a Web site are site navigation (37 percent); the checkout process (32 percent); and product descriptions (38 percent). Perspective buyers left e-commerce sites without purchasing for a few key reasons. Twenty-nine percent didn’t want to register with the site; 22 percent of online shoppers found it difficult to locate products; and 17 percent left to find other e-tailers because they didn’t believe the site they were on was trustworthy or secure.

“We find that Web sites have three seconds to make an impression,” said Jeff Rosenblum, co-founder and research and strategy director of Questus. “The actual usability is more important than aesthetics, but at the same time aesthetics are critical.”

Clean site design is noted to be a more effective way of getting conversions from online shoppers, according to Rosenblum. “Information overload is a critical and consistent problem, and in this study we found that Web users were more likely to say that a site had too many links as opposed to too few links,” he said. ”

It is showing more and more how people crave simplicity and ease of use. Clean web design is being begged for more and more and its paying off.


Read the entire article here

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