RSS FeedWhat E-Mail Marketing can do for you
If you’re a business or sell/promote products and services online then E-mail marketing serves as a very valuable tool to utilize for marketing. With your products or services, getting new customers is an absolute must, but your current client base or the prospects looking to become customers can be equally important.
The hardest thing when aquiring new customers is gaining their trust in what you have to offer and proving to them the quality of your offering. The simple fact is they do not know you yet, they are “Feeling you out” so to speak. Even though online buying is becoming more and more common, there are still plenty of cautious prospects out there. But your current clients, the clients that have already bought from you with confidence, they know and trust you because they have already offered their confidence to you when they bought/showed interest in your offering.
This is where E-mail marketing comes in and sending monthly, quarterly or bi-yearly newsletters to your current clients. You’ll then leveraging that confidence they have in you to create back-end sales. This is very powerful, because as you may know your best customers are likely your repeat customers.
In this newsletter you will provide valuable content along with promotional offerings to your services. Insert news articles, tutorials and industry events that you think will be of interest to your client base. By then inserting many product offerings and promotional links back to your website you’ll generate the type of repeat traffic we are aiming for. From there the customer is back on your website, in a familiar environment that they have previously trusted.
So put serious consideration into your E-mail marketing initiatives because it could be one of your greatest assets. Its as simple as inputting a “sign up” form on your website for people to join. There are even ways to track the success of e-mail marketing campaigns and view detailed reports on that success. For more information on e-mail marketing visit our web marketing solutions page
The hardest thing when aquiring new customers is gaining their trust in what you have to offer and proving to them the quality of your offering. The simple fact is they do not know you yet, they are “Feeling you out” so to speak. Even though online buying is becoming more and more common, there are still plenty of cautious prospects out there. But your current clients, the clients that have already bought from you with confidence, they know and trust you because they have already offered their confidence to you when they bought/showed interest in your offering.
This is where E-mail marketing comes in and sending monthly, quarterly or bi-yearly newsletters to your current clients. You’ll then leveraging that confidence they have in you to create back-end sales. This is very powerful, because as you may know your best customers are likely your repeat customers.
In this newsletter you will provide valuable content along with promotional offerings to your services. Insert news articles, tutorials and industry events that you think will be of interest to your client base. By then inserting many product offerings and promotional links back to your website you’ll generate the type of repeat traffic we are aiming for. From there the customer is back on your website, in a familiar environment that they have previously trusted.
So put serious consideration into your E-mail marketing initiatives because it could be one of your greatest assets. Its as simple as inputting a “sign up” form on your website for people to join. There are even ways to track the success of e-mail marketing campaigns and view detailed reports on that success. For more information on e-mail marketing visit our web marketing solutions page
March 22nd, 2006 at 4:07 am
Intro to E-Mail Marketing for back-end sales
[^]I wrote a basic intro about web marketing and e-mail newsletters and how they can be leveraged for back-end sales to the existing client base of small businesses or those promoting products/services online.
You can check it out at Marston Innovat…