Marston Innovation - Web site services and Web Site Management

If you’re a business or sell/promote products and services online then E-mail marketing serves as a very valuable tool to utilize for marketing. With your products or services, getting new customers is an absolute must, but your current client base or the prospects looking to become customers can be equally important.
The hardest thing when aquiring new customers is gaining their trust in what you have to offer and proving to them the quality of your offering. The simple fact is they do not know you yet, they are “Feeling you out” so to speak. Even though online buying is becoming more and more common, there are still plenty of cautious prospects out there. But your current clients, the clients that have already bought from you with confidence, they know and trust you because they have already offered their confidence to you when they bought/showed interest in your offering.
This is where E-mail marketing comes in and sending monthly, quarterly or bi-yearly newsletters to your current clients. You’ll then leveraging that confidence they have in you to create back-end sales. This is very powerful, because as you may know your best customers are likely your repeat customers.
In this newsletter you will provide valuable content along with promotional offerings to your services. Insert news articles, tutorials and industry events that you think will be of interest to your client base. By then inserting many product offerings and promotional links back to your website you’ll generate the type of repeat traffic we are aiming for. From there the customer is back on your website, in a familiar environment that they have previously trusted.
So put serious consideration into your E-mail marketing initiatives because it could be one of your greatest assets. Its as simple as inputting a “sign up” form on your website for people to join. There are even ways to track the success of e-mail marketing campaigns and view detailed reports on that success. For more information on e-mail marketing visit our web marketing solutions page

The goal is to produce clean, efficient and easy to use standards compliant web sites. With a focus on web standards under which include SEO (Search Engine Optimization), Web site usability and most of all Web site accessibility. What does this all mean? Lets find out:

W3C Web Standards:

The W3C is the organizing group that gives the specification for Web standards and guidelines that basically make the foundation for good usability, accessibility, SEO and browser friendly design among many other things. The structure used to create web standards compliant pages consist of building a site with proper web standards technologies such as CSS (Cascading Style Sheet) and semantic XHTML markup. Using this model allows you to separate the content of the site from the presentation of the site. You are able to modify anywhere from a single design element to the entire look of a web site via editing one or two CSS (Cascading Style Sheet) files.

Benefits of using web standards & CSS/XHTML structured pages include:

Between 30-70% file size reduction

In contrast to table based sited layouts which contain multiple nested and bloated table code to define structure which is downloaded on every page, CSS layouts only download the layout defining CSS file once. Thus resulting in a much reduced file size per page as the style design & layout do not have to be downloaded on every page.

Reduced bandwidth costs

Loading of web pages becomes much faster with smaller sizes, cleaner code & structured content. Pages become more responsive and quicker thus creating a snappier, more usable and pleasing experience for the end user.

Search Engine Optimization (SEO)

There are many out there who don’t know exactly what search engine optimization means. Some would think the name itself is self explanatory but what does it really mean? Making a website search engine optimized is simply semantically structuring the site and its content in a manner that allows search engines to spider/index the contents of a website easily and efficiently. This gives a website better ranking on searc h engines on searches for relevant content and exposing it to a large web audience. By using CSS (Cascading Style Sheets) to dictate the style, design and presentation of a site and semantic XHTML markup to distinguish the content you can achieve this.

Compatibility

Web standards keeps web sites cross platform and cross browser compatible. Catering to the disabled and providing access to a web sites content even with different browsers, browser versions on different operating systems viewed at different resolutions on various different hardware platforms.

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