Marston Innovation - Web site services and Web Site Management

To create clean designs, usable navigation and accessible pages to communicate your objective & content in the simplest and most user-friendly manner possible is the goal. That is the intention, that is the result. Simple, isn’t it?

“NetSmart Research reports that 83% of web users have left sites in frustration due to poor usability. Unintuitive navigation and sluggish performance were reported as the main culprits.”

To me, this isn’t hard to believe.

The Problem

We live in a digital world where we’re consumed with information overload, over-stimulating advertisements and basically too much flashy media all fighting for the smallest bit of our attention. We try to communicate our messages through our web sitess but somewhere they get lost, lost in between the incomprehensible navigation and intense flash banner ads.

The Solution

The most efficient way to solve this is build build web sites that are clean, easy to navigate and based on user-centric content to provide a satisfying user experience. Using methods such as:

• Using harmonious color schemes
• Straightforward and user-friendly navigation
• Comprehendible site layout
• No flash or excessive and flashy javascript
• Relative and accurate page content
• Search Engine Optimized site architecture

What determines web site usability?

• Ensuring content can be easily found
• Making the web site very easy to navigate and user-friendly
• Keeping page and content download times to a minimum
• Designing for the target audience of a web site
• Using familiar conventions

Using a more easily digestible mix of usability, clean design and personal style, this minimalist approach can prove to be the equation to a successful web site.

“Content is King” as they say. It is what drives people to your web site and what keeps them coming back. Its the underlying foundation of why you need a web site in the first place, to communicate a message to your viewers. Pairing the clarity on content along with a clean design is a winning combination. Marston Innovation makes sure the content is accessible, easily readable through the design layouts created.

All things to all people…no

It is not intended to try and offer all things to all people, that is certainly not the case. Marston Innovation believes in the simplistic and minimalist philosophies that work for small businesses and that will appeal and work for others as well. Not everyone will have the same feelings or like the style in which things are done but the ones that do will see the true benefit of what we offer and can relate by having similar ideologies