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Based on your goals for marketing and your budget, I’ll educate you on all the options, make sure you understand the implications of each and we’ll tailor an highly targeted online web marketing campaign custom to your needs.
The different services are Pay-Per-Click advertising management, E-Mail marketing management and organic search engine optimization.
Pay-Per-Click (PPC) Marketing Campaigns
Pay-Per-Click Search Engine Advertising – As opposed to organic search engine listings, pay-per-click search results are those you pay for and are shown on search results when a user searches under any “keywords” (i.e Dog Food) you specify.In pay per click advertising, you pay for each visitor that has come to your website via a link in a small advertisement for you that appears at the top or right hand side of Google, Yahoo, MSN or AOL and their search network.
Think of keyword bidding like an auction on Ebay, in a very similar way you are bidding against possibly many other advertisers to have your ad shown whenever someone searches for something that includes that keyword. You could for example, say you want your ad shown anytime someone searches for “Custom Widgets”.
The Benefits of PPC Advertising:
- It is highly targeted and extremely customizable
- Introduces you to a worldwide marketplace or stay local should you choose
- Much cheaper than traditional marketing methods, up to 70% less!
- Test the success of different ads IMMEDIATELY
- Gather real world data statistics on what works which you could use in offline advertising
- Marston Innovation provides a managed solution to create your campaign and manage it every month for you.
Pay Per Click traffic is highly targeted traffic and very customizable. You can set budgets, have hundreds or thousands of keywords to be searched under, keep it specific to region, city or country, keep it specific to language and more.
ROI Tracking
As a direct integral part of PPC advertisement, keeping a track on your online sales and the revenue generated by your online business is very important. Without this important data you can never know how successful your web marketing campaign is and how much of a return you are making on your invested web marketing budget.In our advanced management plans are specialized tools to directly measure these metrics such as: Revenue generation, email sign up, sales from search engines, which keywords are converting the most prospects into customers, how people are navigating around your website, link tracking & popularity plus much more.
E-Mail Marketing Campaigns
Newsletter and E-mail are simply one of THE BEST ways to build and keep online business. If there is one thing you must collect online, one piece of info it would be your prospects email address. You’re house could burn down, your business destroyed, but if you have a copy of your email list somewhere safe you can always start over. Very very important. The easiest way to obtain your visitors email address is through a newsletter or signup of some kind.Basic email marketing offers three primary components:
- We provide a small form on you website for visitors to provide their name and email address.
- That information is collected and stored in a central database.
- As frequently as you like (though I do not recommend more than once a month), we email a messages concerning available related content articles, products or services, special offers and discount to the names within the database.
The benefits of E-Mail Marketing:
- It gives you and easy and cost-effective way to grow a HUGE customer base
- Allows you to become an authority in your category by providing related information to your product or services
- Excellent viral marketing medium, it allows your clients to forward it to other interested parties
- Builds your credibility in your community while easing peoples fears and informing them at the same time
- Back-end marketing: Once you have their email, you have the potential for many future repeat sales or whatever desired action you’d like your customers to take.
- Marston Innovation provides a managed solution to create your campaign and manage it every month for you.
- You’ll receive detailed statistics on your newsletters and your subscribers including: Recipient Activity Report, Newsletter Link Activity Report, Time-based Newsletter Progress, Unsubscribe Over-time Report and more
We do not engage in any practices that could be interpreted as spam. We do accept email lists from clients of addresses indiscriminately gathered.
Cost effective pricing and managed monthly
Web Marketing Campaign Creation & SEO
| PPC & Email Marketing Campaign Creation Package (Includes first month of management free) |
€197 |
| Additional Web Marketing Hourly Rate | €60 |
Monthly Management
The monthly plans contain a baseline of hourly management. A custom plan can easily be arranged to add more hourly management per month and more in-depth focus on your marketing campaign at discounted rates.
| Basic PPC & Email Management | €127/month |
| Includes a baseline of 5 hours a month of management. Operations including: keyword monitoring, ad pricing, adding ads, deleting ads, editing ads, maintaining keyword budget, advertising copy enhancements, account changes, account additions, account deletion, testing a variety of different ads etc |
| Basic PPC & Email Management w/ ROI Tracking |
€297 + 5% PPA*/month |
| Includes a baseline of 10 hours of monthly management plus return on investment (ROI) tracking showing you statistics of the revenue generated by the web marketing campaign, which keywords/ads resulted in click through to sales and more. * = 5% of the gross product sale which were a direct resulted of a PPA advertisement click-through. PPC = Pay Per Action. |
| Advanced PPC & Email Management w/ ROI Tracking |
€497 + 5% PPA*/month |
| Includes a baseline of 15 hours of monthly management along with an advanced set of ROI (Return on Investment) tools to track and analyze website traffic, trends, sales/online revenue generation, newsletter sign ups, website usability efficiency reporting and more. * = 5% of the gross product sale which were a direct resulted of a PPC advertisement click-through. PPA = Pay Per Action. |
For easy payment and accessibility Bank Transfers, Paypal and Credit Cards (Visa, Mastercard, Discover, American Express, Diners Card, JCB) are accepted for payment.